On virtually a daily basis I’m asked what to doto sell a home for top dollar-even if it’s less than just a few months ago. We all know by now selling right now is difficult at best and an exercise in futility at worst. It’s more important than ever to use every resource and technique possible to create a well designed approach using all possible information and tools available in your market.

Step one is to gain an in depth knowledgeof all of the homes on the marketand their features, benefits, pricing and overall condition of any of those homes that compete with yours so you consider your home relative to those. Look at each home carefully and learn what a Buyer would like about each of the homes and how yours stacks up. Is yours bigger, better, younger, older, etc…

Next revisit your own home and try to be objective about how it fits with the inventory. Certainly your home is better than some but less appealing than others. The key is to price your home more expensive than inferior homes and less expensive than equivalent or superior homes. Pricing, now is extremely sensitive and its essential to be very accurate. In a declining market like we have in Conifer horse property an important and effective strategy is to price in a way that creates a compelling attractive offer that is easy to recognize and act upon. In other words your home must clearly be the best value at whichever price you choose. If your home is the second best priced home among similar homes it will be the “bridesmaid” and never the “bride”.

The next step is to establish the rate at which homes are selling compared to how many homes are for sale. If homes are still selling quickly then you must regularly revisit your pricing strategy and maintain an objective value-based strategy relative to competition.

Just because the real estate market is not in a good state of affairs doesn’t mean people don’t still need houses, you will be able to sell your home quickly. Regardless of the recession people still have all the same problems and selling your home in a recession is still possible. People still need and want to move house and there are people waiting to get a good deal on their first-time buy. Don’t be disheartened if you haven’t had any joy, you have to be patient and stay positive. Below are a few simple tips for selling your home in a recession.

In Evergreen real estate the days of looking at recent sales, determining recent price per square foot and multiplying that by your square footage is over, at least for now. Unfortunately, as the market experiences a correction, recent sales may be significantly higher priced than what your home may sell for.

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