On virtually a daily basis Sellers talk to me about what to doto sell a home in today’s new market of declining values. We all know by now selling right now is frustrating at best and impossible and financially crippling at worst. It’s more important than ever to use every resource and technique possible to structure a comprehensive marketing plan using all possible information and tools available in your market.

The first step is to gain a complete graspof all of the homes on the marketand their features, benefits, pricing and overall condition of any of those homes that compete with yours so you compare your homes features objectively. Look at each home carefully and learn what a Buyer would like about each of the homes and how yours stacks up. Is yours bigger, better, younger, older, etc…

Next revisit your own home and try to be objective about how it fits with the inventory. Certainly your home is better than some but less appealing than others. The key is to price your home more expensive than inferior homes and less expensive than equivalent or superior homes. Pricing, now is extremely sensitive and its essential to be very accurate. In a declining market like we have in Conifer home for sale an important and effective strategy is to price in a way that creates a compelling attractive offer that is easy to recognize and act upon. In other words your home must clearly be the best value at whichever price you choose. If your home is the second best priced home among similar homes it will be the “bridesmaid” and never the “bride”.

Next is to determine the amount of inventory relative to the frequency of sales. If homes are still selling at a fast pace then you must regularly revisit your pricing strategy and maintain an objective value-based strategy relative to competition.

Just because the real estate market is not in a good state of affairs doesn’t mean people don’t still need houses, you will be able to sell your home quickly. Regardless of the recession people still have all the same problems and selling your home in a recession is still possible. People still need and want to move house and there are people waiting to get a good deal on their first-time buy. Don’t be disheartened if you haven’t had any joy, you have to be patient and stay positive. Below are a few simple tips for selling your home in a recession.

In Evergreen real estate the days of looking at recent sales, determining recent price per square foot and multiplying that by your square footage is over, at least for now. Unfortunately, as the market experiences a correction, recent sales may be significantly higher priced than what your home may sell for.

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