Recent surveys of consumers, bargain seeking consumers reported spending nearly $1000 per year more than the consumers who use coupon codes less. Importantly though, nearly three-quarters of coupon code seeking consumers said they would be more likely to go with another brand if they had a promotion code.

Online coupon code use generates new customers and it increases sales,” Gary Long, director of BargainCat.com, says; “Some people think that coupon hunters only buy more expensive items but it’s not how it is at all. People look for savings on a wide variety of products and services in a large scale of cost difference”.

In the recent survey it was found that online promo codes and discount vouchers were the main incentive when it came to making a purchase online. The absence of a discount vocher also reduces the chance of not actually checking out. Most of the survey participants said they would be more likely to buy a product they had placed in their digital shopping cart, but had not bought if they found a promotion code for that item.

“Customers are far more loyal and have more positive connections to online shops that provide coupon codes,” Gary Long says. “This is great times for online shops to take advantage of this knowledge”.

Coupon codes do more good for a brand or product than having a negative effect as the survey showed most of the respondents said they had positive thoughts toward stores that offer saving codes. Also, the most active coupon users spend a lot more than the average online shopping consumer that is not so active in using coupon codes. The coupon shoppers also planned to spend a good percentage more than other shoppers in the next year.

“You really are seeing a new wave of online consumers that are actively seeking coupon codes for their online shopping purchases,” Gary Long says.

Obviously from these findings it seems online merchants need to move with the current trends and get working on providing coupon codes for their customers on a regular basis. Customers are very savvy these days and providing promotional codes will cement a lot of sales for a particular product. Businesses that have new products launched can also have their sales propelled by promoting that new product with a new discount code to use in the promotional marketing. With the trend of social networking too, the word can soon get around that there is a coupon available for a product.

Lucy Denim writes part-time mainly about nutrition and is a leading writer for the popular coupon saving website www.BargainCat.com

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